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Official Brand Kit

Brand Assets

Official logos, colour palette, and typography for the Desi Roleplay brand. Everything you need in one download. Read usage guidelines before using assets publicly.

Download Full Brand Kit

01 Logos

All files included in the brand kit ZIP. Use SVG for all digital placements.

Desi Roleplay logo on dark background

Logo — Dark Background

logo-desiroleplay.svg

Desi Roleplay logo on black background

Logo — Black Background

logo-desiroleplay.svg

Desi Roleplay icon on black background

Icon — Black Background

desiroleplay.svg

Desi Roleplay icon on dark background

Icon — Dark Background

desiroleplay.svg

DESIROLEPLAY.COM

Wordmark — Primary

Spynetic · Dark background

DESIROLEPLAY.COM

Wordmark — Light Background

Spynetic · Light background

02 Brand Colours

Click any swatch to copy the HEX value.

Copy

Brand Pink

HEX#EE0087
RGB238, 0, 135
CMYK0, 100, 43, 7
PMSPMS 806 C
Primary CTA
Copy

Brand Orange

HEX#F15A24
RGB241, 90, 36
CMYK0, 63, 85, 5
PMSPMS 166 C
Gradient Accent
Copy

Brand Lavender

HEX#D6D0F8
RGB214, 208, 248
CMYK14, 16, 0, 3
PMSPMS 2635 C
Body & Logo Rest
Copy

Brand Lime

HEX#BEDF3F
RGB190, 223, 63
CMYK15, 0, 72, 13
PMSPMS 381 C
Highlights
Copy

Brand Dark

HEX#1A1A1A
RGB26, 26, 26
CMYK0, 0, 0, 90
PMSPMS Black 6 C
Page & Logo BG

03 Typography

Both fonts are licensed. Contact us if you have questions.

Spynetic

Used exclusively for the Desi Roleplay wordmark and logo. Not for use anywhere else.

Licensed
DESIROLEPLAY.COM

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z    0 1 2 3 4 5 6 7 8 9

Licensed font. Spynetic is used exclusively for the Desi Roleplay wordmark. Not permitted for any other use. If you have a licensing question, contact us.

ImpostureGrotesk

Primary typeface for all UI, headings, body text and buttons across the brand.

UI & Body Licensed Contact for Disputes
Regular 400One subscription. Two creators. All the content.
Medium 500One subscription. Two creators. All the content.
SemiBold 600One subscription. Two creators. All the content.
Bold 700One subscription. Two creators. All the content.
ExtraBold 800One subscription. Two creators. All the content.

Licensed font. ImpostureGrotesk is licensed for use within this brand. Do not redistribute the font files. If you have a licensing dispute or question, contact us directly.

04 Usage Guidelines

Do

  • Use the logo on dark or black backgrounds only
  • Use SVG files for all digital placements
  • Keep clear space around the logo
  • Use exact brand colours as specified
  • Use ImpostureGrotesk for all UI and body text

Don’t

  • Don’t alter, stretch or recolour the logo
  • Don’t use Spynetic for anything other than the logo
  • Don’t place the logo on light or cluttered backgrounds
  • Don’t use assets to imply endorsement
  • Don’t redistribute font files from the brand kit